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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World
作者姓名:Elias Goletsas, Anass Karzazi, Pardeep Singh Attri, Yusaf Akbar
商品類型:Case (Field)商品編號:W27119
出版日期:2022/05/04內容長度:10 頁

Herend Porcelain Manufactory Ltd. (Herend) was an almost 200-year-old porcelain manufactory located in western Hungary. The company had weathered multiple social and political changes, world wars, and hardships and had variably experienced prosperity, international recognition, and, on one occasion, bankruptcy. However, under the current chief executive officer, Herend had become a stable and profitable organization. Then, in March 2020, the COVID-19 .....more